Top 10 Facebook Tips:
Tip #1: Make sure your Facebook Header & Profile Photo reflect your brand and have a description in the image post. Today's example is a local Naples business Facebook page Kitchens By Clay.
Tip #2: Video is Hot on social media! Create short video clips relevant to your business and also share videos from other Facebook pages that are specific to your industry. A great example is a local Naples business Facebook page Rocco's Tailor Shop and his other page Jackets Required. Also, The Clay Place, owner, Jim Rice, creates short video clips and shares them throughout the month on his fan page.
Tip #3: Create a list of what to post on your page. If you're in the marketing industry like I am, on my Facebook page JenStarMedia I share information from my list. My categories are business tips, social media marketing, video, what's new in the industry, blogs of interest, design. Once I created this list then I developed my #hashtags...#socialmedia, #jenstarmedia, #businesstips, etc.
Tip #4: Decide on a weekly posting plan. You can get ideas from others in your industry on what to post, here are some ideas...
*Personal Image (You/Your Products)
*Update on something new on your website or something they can find on your site
*Share a Helpful Tip
*Fun Fact (Personal or Business)
*Share a Resource
Tip #5 Find a program to create images and cover art for your fan page. I love Stencil and have partnered with them to promote their easy to use services. There are also other sites like Canva, PicMonkey, BufferApp, Pagemodo, and Post planner that can help in the creation of photos or post creation.
Tip #6 Complete your about section with rich keywords and a full introduction about your business. At the end of the about section put your website link and all your other social media links.
Tip #7 Join Groups and create Events. There are so many groups that can be in your niche, business groups, marketing groups, selling groups are just to name a few. Project Outreach is a group that I am a part of and they help serve the community by offering volunteers for charitable events and also have their own events to give back to the community. They are currently fundraising to help with their upcoming events and created a Golf tournament event. Once you've joined a group, interact with the latest posts, then you can begin sharing relevant news or stories in that group and direct them to your fan page or event.
Tip #8 SHARE and INVITE Friends to Like Your Facebook Fan Page or create a Group and ADD MEMBERS. Read Ways to get more Likes blog here. I also found, not everyone that likes your posts is a fan of your page. Make sure to check your likes and if the person isn't a fan yet you can invite them.
Tip #9 Always like and thank your friend or fan for sharing or commenting on your post. This builds friendships and a stronger relationship with your contact. They are more likely to revisit your page if you show them you care. You can also visit their fan page and if they have something relevant to share you can share something of theirs on your page.
Tip #10 Be consistent. Don't fall off the social media path by not making any posts for months. But if you do, it's alright, just pick back up and once you've posted at least 5 recent posts you'll begin to look relevant again!
Nicole Flothe enjoys updating about what's happening on the internet and how to stay ahead of social media and web design.