A great Mentorbox review by Lizzie Flothe, 5 ways to instantly get more paying customers online with Alex Mehr, Ph.D., CEO, MentorBox.
Tip #1 - Have a Strong Hook. This is the number one way - focus on core emotion that makes people stick around, it's the main reason people get your product. A good hook addresses a core emotional (or physical) need – directly or indirectly, tapping into your customers underlying desire. It places the user in the right frame of mind to absorb your actual marketing message. The title of your presentation is the hook. Solve the right problem and create your title with this in mind. Tap into a desire - example from MentorBox - Read like a CEO.
Tip #2 - Build mini-hooks around your main hook. Mini-hooks are little things that are related to the main hook but slightly different. They are adjacent products that can make your hook stickier.
Tip #3 - Be congruent - repeat the same thing many times, everywhere. You need to be repeating the same thing to allow your message to finally sink in. The first time you say something it doesn't always sink in, you need to be repetitive.
Tip #4 - Stack benefits, and overcome objections - you need to make offers that are irresistable. The way to do this is to stack benefits. Make a list of all the things you will provide.
Tip #5 - Pay close attention to customer lifetime value. (it's more than you think) Build relationships with customers. Focus on retaining customers as much as getting new customers.
Bonus: **Always have a bonus** - right at the end offer a bonus.
Reference - mentorbox.com
Review Summary credit - Lizzie Flothe
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Developing Your Marketing Plans can be easy with a system in place!
5 Tips to Help you with setting up your holiday marketing plan:
#1 Use iCal or Google Calendar to select the holidays you'd like to celebrate and post a marketing campaign.
You can also google holidays and go to sites that have listed every day of the month and what interesting celebrations are happening. Who knew there was Take Your Daughter to Work day coming up April 27th! Once you select your holidays then start working on finding photos to make the holidays.
#2 Find photos to work with the holidays you've chosen to market.
There are many sites that offer free photos to use. I love pixabay.com, but there are others, like unsplash, pexels.com, picjumbo.com, freeimages.com, etc. You can decide what photos based on your theme but also look at how many times the photo has been downloaded or other stats that some websites provide. It can impact your traffic by the better image quality and reviews.
#3 Create a list of your favorite quotes or find a website that has some amazing quotes that you can redesign and use on your images.
#4 Find Fonts that you Love and use those throughout your posts that you create.
#5 Be consistent in your Image design and text layout
Once you start to develop the look and feel of your holiday design and are consistent your followers will begin recognizing you amongst the massive level of posts that happen around holidays. If my image is always soft and feminine or bold and beautiful then my market that I'm trying to find would be more female than male. If I posted more mountain photos or outdoor adventure images then my fans would start to find me if they are the outdoor adventure type. You can also type in those keywords when you are looking for images and fonts.
I hope this helps in your holiday marketing plans! Wishing you much success and a Happy Easter!
Nicole Flothe enjoys updating about what's happening on the internet and how to stay ahead of social media and web design.