In my recent Podcast you'll learn about the upcoming event "Nate's Selfie Scavenger Hunt" and how business owners can be involved with events or companies that sponsor events to get more exposure. You can listen by clicking here.
We are proud to be a sponsor of this event and to learn more about how you can join in the scavenger hunt or decide to be a sponsor visit
A recent article I read from smallbiztrends.com shared that there are more ways than ever to market to your audience, but businesses are overlooking some of the strategies available to them. According to an infographic from Zipsprout, sponsoring an event is one of the channels most businesses have yet to try.
The infographic is titled, “Going Hyper-Local: How Sponsoring an Event (Like Goat Yoga or a Garlic Festival) Can Grow Your Business.” And it makes the case for why more businesses should look into events as a marketing tool to reach local audiences.
If you are a local small business owner, sponsoring an event is a great way to introduce yourself to your neighbors. Not only does it build brand awareness, but it shows potential customers you are doing your part to help the community you work or may even live in.
The Impact of Digital Marketing
The introduction of digital technology and marketing soon thereafter has changed the way businesses engage with their audience.
Unlike the cost and expertise needed for launching campaigns on TV, radio or print, all it takes is an internet connection and readily available free tools for digital marketing.
The infographic by Zipsprout says social media is the most used marketing channel by businesses, which accounts for 70%. This is followed by email at 44%, digital ads at 42%, SEO at 39%, and content marketing at 27%. Print ads and direct mail are used by 28% of businesses.
The Benefits of Sponsoring an Event
The infographic points out 71% of local businesses are satisfied with the results of community sponsorship. And participation doesn’t mean you have to spend money.
Donating your branded products as well as volunteering your time and free services can have the same impact. If these actions speak the values of your company, it is an important factor for many customers.
This is because Americans support or reject a company based on the positions they advocate, with 87% saying they will make a purchase based on values and 76% doing the opposite or boycotting if they don’t agree.
All the best,
Do you have a referral program in place for yourself or business? Today I will be sharing the reasons I love referral programs and also ways to become sponsors for events to help increase your marketing.
I completed a Live Facebook where I shared my computer screen and showed the different companies that I have either created an affiliate link, have a referral post, or sponsored an event.
The first company, Million Dollar Sisterhood offered a simple but great idea for marketing, a Free Facebook group to help support those interested in learning the skills of Speaking at Events and creating Presentations for your business. This group was something they have as their Free offer on their website www.milliondollarsisterhood.com.
A referral company that I reviewed was Brandless that offer a referral link if you share their information on your social media pages. If someone clicks on the link you get a certain dollar amount towards your goods that you'd like to buy from their online store.
The third company I reviewed was Younique, I was asked to be an Affiliate from a friend on Facebook. She has a beauty company that she represents and asked if I would like to be a special affiliate for the week. All I had to do was wait for her to send me what images to post and the post description, I could edit as I wanted and then anyone that clicked on my link and ordered I would get party points. It was fun and super easy to post and share.
I used Bitly to make my links shorter and more memorable to clink on, for the Makeup company the link I used http://bit.ly/AwesomeEyelashandMakeupLink.
The fourth company I reviewed was Branch Basics an eco-friendly house cleaning products company. They have a simple sharing tool that posts a link on my social media pages offering $10 off to customers on their first order. With any order that they receive they credit me $5.00 to use on my personal order.
Something that is also helpful to spread the word on your company is to look for events that you can Sponsor or get involved with. My son Nate has joined with a Collegebound company that provides events for the students to host and they earn money for college expenses to pay for on campus housing and food costs. His first event that he is hosting is a Scavenger Halloween Selfie event. Companies can be sponsors of the event and get their name recognition and be included in the special sponsored category for the scavenger hunt.
Pro Watercross is a jet ski racing company that comes to Naples for their World Championship event. I help with their sponsorship program and on their website they have posted about the different sponsors that are involved so far. This month they will be transitioning to a nonprofit status and companies will be able to write off their sponsorship on their taxes. If you have an interest in sponsorship please send an email to firstname.lastname@example.org.
The last company I reviewed that has an Affiliate program in place was Ivory Mix. This company offers beautiful stock photos and programs to teach bloggers how to use them in their posts and create beautiful social media posts.
Watch video below:
If you have any questions or comments on referral marketing or affiliate marketing please leave me message. I'll be sure to respond. Also if you'd like to know how your company can create a referral plan or participate in a sponsorship program I offer a 30 minute free consultation.
All the best,
Nicole Flothe enjoys updating about what's happening on the internet and how to stay ahead of social media and web design.