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In my recent Podcast you'll learn about the upcoming event "Nate's Selfie Scavenger Hunt" and how business owners can be involved with events or companies that sponsor events to get more exposure. You can listen by clicking here. We are proud to be a sponsor of this event and to learn more about how you can join in the scavenger hunt or decide to be a sponsor visit www.instagram.com/nathanflotheevents
A recent article I read from smallbiztrends.com shared that there are more ways than ever to market to your audience, but businesses are overlooking some of the strategies available to them. According to an infographic from Zipsprout, sponsoring an event is one of the channels most businesses have yet to try.
The infographic is titled, “Going Hyper-Local: How Sponsoring an Event (Like Goat Yoga or a Garlic Festival) Can Grow Your Business.” And it makes the case for why more businesses should look into events as a marketing tool to reach local audiences. If you are a local small business owner, sponsoring an event is a great way to introduce yourself to your neighbors. Not only does it build brand awareness, but it shows potential customers you are doing your part to help the community you work or may even live in. The Impact of Digital Marketing The introduction of digital technology and marketing soon thereafter has changed the way businesses engage with their audience. Unlike the cost and expertise needed for launching campaigns on TV, radio or print, all it takes is an internet connection and readily available free tools for digital marketing. The infographic by Zipsprout says social media is the most used marketing channel by businesses, which accounts for 70%. This is followed by email at 44%, digital ads at 42%, SEO at 39%, and content marketing at 27%. Print ads and direct mail are used by 28% of businesses. The Benefits of Sponsoring an Event The infographic points out 71% of local businesses are satisfied with the results of community sponsorship. And participation doesn’t mean you have to spend money. Donating your branded products as well as volunteering your time and free services can have the same impact. If these actions speak the values of your company, it is an important factor for many customers. This is because Americans support or reject a company based on the positions they advocate, with 87% saying they will make a purchase based on values and 76% doing the opposite or boycotting if they don’t agree. All the best, Nicole Flothe www.jenstarmedia.com
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 Do you ever wonder how you can make YouTube a part of your Social Media portfolio for your Business? In this podcast you'll learn a few tips & tricks to make that happen. Click here to listen! This is my Podcast Episode 2 and I share about understanding YouTube for your business. If you're new to Podcasting be sure to subscribe on iTunes and listen to Episode 1 here. Before I started the Podcast I welcomed my latest Client Calistoga Bakery Cafe's upcoming event this weekend, they are celebrating their 10th Year Annivesary and raising money for The Wounded Warrior Project. Congrats to them and be sure to like their Facebook page for specials and discounts! View the History of YouTube on Wikepedia. They've been around since Feb. 14th, 2005. YouTube is a social media platform to share videos about You or things that you have an interest in. Ask yourself the question, What type of videos am I interested in? YouTube offers a great Search feature to start finding videos for your line of business or your niche. Once you start searching on YouTube they start populating something for you called the What's Recommended and you can find more videos of interest based on these highlighted videos. A few Channels I found interesting and noteworthy are What's Trending and Disney Parks. Create Playlists to save your favorite videos, music, or teachings into one area and listen to them later or share the one link with your clients. Find out what's popular and create a playlist for those videos that fit your niche. Create your own video with apps on your iPhone or record with your Computer screen. The latest New App is being provided by YouTube called YouTube Capture. I also love Animoto for creating great slideshows of photos with music and words. Lastly, Share on your Social Media sites! Click on the links below the video and share. The more posts you create about your video the better chance it will be viewed by your target audience. Please visit JENStarMedia's YouTube channel & subscribe for a chance to win a free Google Hangout Interview! www.youtube.com/jenstarmedia Tweet This! 
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Photos used under Creative Commons from eamathe, esocialmediashop, shixart1985, aless&ro, whiteafrican
