A great Mentorbox review by Lizzie Flothe, 5 ways to instantly get more paying customers online with Alex Mehr, Ph.D., CEO, MentorBox.
Tip #1 - Have a Strong Hook. This is the number one way - focus on core emotion that makes people stick around, it's the main reason people get your product. A good hook addresses a core emotional (or physical) need – directly or indirectly, tapping into your customers underlying desire. It places the user in the right frame of mind to absorb your actual marketing message. The title of your presentation is the hook. Solve the right problem and create your title with this in mind. Tap into a desire - example from MentorBox - Read like a CEO.
Tip #2 - Build mini-hooks around your main hook. Mini-hooks are little things that are related to the main hook but slightly different. They are adjacent products that can make your hook stickier.
Tip #3 - Be congruent - repeat the same thing many times, everywhere. You need to be repeating the same thing to allow your message to finally sink in. The first time you say something it doesn't always sink in, you need to be repetitive.
Tip #4 - Stack benefits, and overcome objections - you need to make offers that are irresistable. The way to do this is to stack benefits. Make a list of all the things you will provide.
Tip #5 - Pay close attention to customer lifetime value. (it's more than you think) Build relationships with customers. Focus on retaining customers as much as getting new customers.
Bonus: **Always have a bonus** - right at the end offer a bonus.
Reference - mentorbox.com
Review Summary credit - Lizzie Flothe
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