In my recent Podcast you'll learn about the upcoming event "Nate's Selfie Scavenger Hunt" and how business owners can be involved with events or companies that sponsor events to get more exposure. You can listen by clicking here.
We are proud to be a sponsor of this event and to learn more about how you can join in the scavenger hunt or decide to be a sponsor visit
A recent article I read from smallbiztrends.com shared that there are more ways than ever to market to your audience, but businesses are overlooking some of the strategies available to them. According to an infographic from Zipsprout, sponsoring an event is one of the channels most businesses have yet to try.
The infographic is titled, “Going Hyper-Local: How Sponsoring an Event (Like Goat Yoga or a Garlic Festival) Can Grow Your Business.” And it makes the case for why more businesses should look into events as a marketing tool to reach local audiences.
If you are a local small business owner, sponsoring an event is a great way to introduce yourself to your neighbors. Not only does it build brand awareness, but it shows potential customers you are doing your part to help the community you work or may even live in.
The Impact of Digital Marketing
The introduction of digital technology and marketing soon thereafter has changed the way businesses engage with their audience.
Unlike the cost and expertise needed for launching campaigns on TV, radio or print, all it takes is an internet connection and readily available free tools for digital marketing.
The infographic by Zipsprout says social media is the most used marketing channel by businesses, which accounts for 70%. This is followed by email at 44%, digital ads at 42%, SEO at 39%, and content marketing at 27%. Print ads and direct mail are used by 28% of businesses.
The Benefits of Sponsoring an Event
The infographic points out 71% of local businesses are satisfied with the results of community sponsorship. And participation doesn’t mean you have to spend money.
Donating your branded products as well as volunteering your time and free services can have the same impact. If these actions speak the values of your company, it is an important factor for many customers.
This is because Americans support or reject a company based on the positions they advocate, with 87% saying they will make a purchase based on values and 76% doing the opposite or boycotting if they don’t agree.
All the best,
Nicole Flothe enjoys updating about what's happening on the internet and how to stay ahead of social media and web design.