Developing Your Marketing Plans can be easy with a system in place!
5 Tips to Help you with setting up your holiday marketing plan:
#1 Use iCal or Google Calendar to select the holidays you'd like to celebrate and post a marketing campaign.
You can also google holidays and go to sites that have listed every day of the month and what interesting celebrations are happening. Who knew there was Take Your Daughter to Work day coming up April 27th! Once you select your holidays then start working on finding photos to make the holidays.
#2 Find photos to work with the holidays you've chosen to market.
There are many sites that offer free photos to use. I love pixabay.com, but there are others, like unsplash, pexels.com, picjumbo.com, freeimages.com, etc. You can decide what photos based on your theme but also look at how many times the photo has been downloaded or other stats that some websites provide. It can impact your traffic by the better image quality and reviews.
#3 Create a list of your favorite quotes or find a website that has some amazing quotes that you can redesign and use on your images.
#4 Find Fonts that you Love and use those throughout your posts that you create.
#5 Be consistent in your Image design and text layout
Once you start to develop the look and feel of your holiday design and are consistent your followers will begin recognizing you amongst the massive level of posts that happen around holidays. If my image is always soft and feminine or bold and beautiful then my market that I'm trying to find would be more female than male. If I posted more mountain photos or outdoor adventure images then my fans would start to find me if they are the outdoor adventure type. You can also type in those keywords when you are looking for images and fonts.
I hope this helps in your holiday marketing plans! Wishing you much success and a Happy Easter!
Top 10 Facebook Tips:
Tip #1: Make sure your Facebook Header & Profile Photo reflect your brand and have a description in the image post. Today's example is a local Naples business Facebook page Kitchens By Clay.
Tip #2: Video is Hot on social media! Create short video clips relevant to your business and also share videos from other Facebook pages that are specific to your industry. A great example is a local Naples business Facebook page Rocco's Tailor Shop and his other page Jackets Required. Also, The Clay Place, owner, Jim Rice, creates short video clips and shares them throughout the month on his fan page.
Tip #3: Create a list of what to post on your page. If you're in the marketing industry like I am, on my Facebook page JenStarMedia I share information from my list. My categories are business tips, social media marketing, video, what's new in the industry, blogs of interest, design. Once I created this list then I developed my #hashtags...#socialmedia, #jenstarmedia, #businesstips, etc.
Tip #4: Decide on a weekly posting plan. You can get ideas from others in your industry on what to post, here are some ideas...
*Personal Image (You/Your Products)
*Update on something new on your website or something they can find on your site
*Share a Helpful Tip
*Fun Fact (Personal or Business)
*Share a Resource
Tip #5 Find a program to create images and cover art for your fan page. I love Stencil and have partnered with them to promote their easy to use services. There are also other sites like Canva, PicMonkey, BufferApp, Pagemodo, and Post planner that can help in the creation of photos or post creation.
Tip #6 Complete your about section with rich keywords and a full introduction about your business. At the end of the about section put your website link and all your other social media links.
Tip #7 Join Groups and create Events. There are so many groups that can be in your niche, business groups, marketing groups, selling groups are just to name a few. Project Outreach is a group that I am a part of and they help serve the community by offering volunteers for charitable events and also have their own events to give back to the community. They are currently fundraising to help with their upcoming events and created a Golf tournament event. Once you've joined a group, interact with the latest posts, then you can begin sharing relevant news or stories in that group and direct them to your fan page or event.
Tip #8 SHARE and INVITE Friends to Like Your Facebook Fan Page or create a Group and ADD MEMBERS. Read Ways to get more Likes blog here. I also found, not everyone that likes your posts is a fan of your page. Make sure to check your likes and if the person isn't a fan yet you can invite them.
Tip #9 Always like and thank your friend or fan for sharing or commenting on your post. This builds friendships and a stronger relationship with your contact. They are more likely to revisit your page if you show them you care. You can also visit their fan page and if they have something relevant to share you can share something of theirs on your page.
Tip #10 Be consistent. Don't fall off the social media path by not making any posts for months. But if you do, it's alright, just pick back up and once you've posted at least 5 recent posts you'll begin to look relevant again!
I was so honored to be asked to return for another interview with Into Tomorrow! They really make the whole interview process easy and fun. I've attached the iTunes segment below for that broadcast. Please enjoy the replay:
I created a few powerpoint pages that helped me stay on track while I was asked questions in the interview. Here's a copy of my script, during the interview we didn't cover all the copy but I was excited to share my passion for Social Media. Also, after the powerpoint is a thank you from Into Tomorrow and some history on their company. Please read to the end and if you have something great on technology to talk about be sure to send them an email.
Thank you for joining us … “Into Tomorrow"!
Your participation made the program entertaining and informative and we look forward to having you join us again soon!
We look forward to the possibility of working with you even further.
Note our NEW address!
Audience Giveaways - Promotions
Into Tomorrow Network Broadcast Center
18165 NW 62 CT
Miami, FL 33015
If you haven't already, be sure to sign-up for our FREE once-a-week TechNewsLetter (where you were also listed) and keep an eye on what else "Into Tomorrow" is doing! Just type your Email address in the red box on the right at www.IntoTomorrow.com Also, be sure to snag our FREE Apps too! And, please follow the show on Twitter @itRadioShow.
You'll find the guest listings, web links and radio show archives on this particular show's post, featuring YOU: http://intotomorrow.com/weekend-of-july-24-2015-hour-1/
Keep in mind that the condensed, edited version of the show will be airing several times during the next week on the 5 Armed Forces Networks around the world as well as archived on our site at www.IntoTomorrow.com . We also have the free Podcasting available and the show will “air” on our 24/7 stream over the next 7 weeks as well! So it is very likely that you will receive many additional hits to your web site as a result, over the next several weeks.
“Into Tomorrow with Dave Graveline” – now in our 20th Year – is a 3-hour national radio program (as well as many ITTV Video Reports) covering the Latest in Consumer Electronics & Technology available today and into tomorrow. The show airs on nearly 200 AM & FM radio stations around the U.S., stations in Canada and several other sources including TuneIn, Mobile Broadcast Network, iTunes, iHeartRadio, Sprint Radio, TiVo, Stitcher, Podzilla and many others – every weekend. “Into Tomorrow” is also heard around the world on the Armed Forces Networks in several other countries. In addition, we stream all our audio and video via our web site and provide free Podcasts of our show archives. If you have an iPhone/iPod/iPad or any Android device, you can also listen to our stream via our FREE app, downloadable from the Apple App Store, Google Play Store for all Android devices, the Amazon Kindle Fire and the Google Chrome Web Store.
The ONLY international show covering Consumer Electronics exclusively for 20 years now, Into Tomorrow & ITTV highlight the way technology is changing our lives! From Gadgets & Gizmos to Smartphones & Tablets, Home Theater, Digital Photography, Car Audio, Security & Navigation, High Tech Recreation, HDTV, Technology On-The-Go, GPS and everything else that people are talking about. We also frequently broadcast from many trade shows and CE events around the world – including CES Las Vegas … IFA Berlin … Game Developers Conference … Mobile World Congress in Barcelona … CeBIT Hannover … CEATEC Japan … photokina in Cologne … Electronic House eXpo … CTIA Wireless … Computex Taipei in Taiwan … SINOCES in China … Siggraph … and many others! (There is never a charge to be a guest on their show!)
Please stop by their web site at: www.IntoTomorrow.com for more info.
Creating Social Media Plans is what I love to do so please be sure to subscribe for more tips and blog news! - Nicole Flothe
I love Fall, the weather, the holidays, and special moments I get to spend with my family and friends. Recently, I was on a bloghop for YouTube and found a series of videos on IHeartFall. Vloggers were making videos with a series of questions they had to answer about fall and what they loved about it. They would then tag their friends and ask them to reply to the video. It sparked my interest and so my friend Shelly Aristizabal and I created our Google Hangout on what we love about Fall. Here is the video below...
Let's have some fun! Answer these three questions on a video! Share it here!
1. What do you love about Fall the most?
2. What is your favorite Fall comfort food/recipe?
3. Do you have a Fall promo or giveaway for your business?
Don't forget to share a link to your web site!!!
www.jenstarmedia.com & www.heartbeatmag.com
Do you ever wonder how you can make YouTube a part of your Social Media portfolio for your Business? In this podcast you'll learn a few tips & tricks to make that happen. Click here to listen!
This is my Podcast Episode 2 and I share about understanding YouTube for your business. If you're new to Podcasting be sure to subscribe on iTunes and listen to Episode 1 here.
Before I started the Podcast I welcomed my latest Client Calistoga Bakery Cafe's upcoming event this weekend, they are celebrating their 10th Year Annivesary and raising money for The Wounded Warrior Project. Congrats to them and be sure to like their Facebook page for specials and discounts!
View the History of YouTube on Wikepedia. They've been around since Feb. 14th, 2005. YouTube is a social media platform to share videos about You or things that you have an interest in. Ask yourself the question, What type of videos am I interested in? YouTube offers a great Search feature to start finding videos for your line of business or your niche.
Once you start searching on YouTube they start populating something for you called the What's Recommended and you can find more videos of interest based on these highlighted videos. A few Channels I found interesting and noteworthy are What's Trending and Disney Parks.
Create Playlists to save your favorite videos, music, or teachings into one area and listen to them later or share the one link with your clients. Find out what's popular and create a playlist for those videos that fit your niche.
Create your own video with apps on your iPhone or record with your Computer screen. The latest New App is being provided by YouTube called YouTube Capture. I also love Animoto for creating great slideshows of photos with music and words.
Lastly, Share on your Social Media sites! Click on the links below the video and share. The more posts you create about your video the better chance it will be viewed by your target audience.
Please visit JENStarMedia's YouTube channel & subscribe for a chance to win a free Google Hangout Interview! www.youtube.com/jenstarmedia Tweet This!
Here are a few things that I've found helpful in the promotion of my website and social media.
USE ONLINE DIRECTORIES
Click here to read GoDaddy's great article about promoting your website.
WAYS TO GET MORE LIKES
1. Add your Fan page to weekly bloghops.
Below is a list of 5 Fan Page promote sites that I have used to help build my fan base.
Like the fan pages from your personal account and then after that you can post on their page from your Fan Page that you are their newest like.
If you're interested you can do some Facebook paid advertising, it's not that expensive and I've had great results.
SHARE YOUR NEWS
Continue to Share the News of Your Fan Page on your personal account and share several of your posts to your personal account.
If you have good connections that have Fan pages let me know because we can ask them to share about your new fan page.
Create a statement for them like...
Our friend Diana McCoy just launched her new fan page, she'll be sharing her love of Naples and passion for helping families find their dream homes. Visit www.facebook.com/McCoyNaplesRealEstate, like her page and tell her we sent you.
You can edit the wording above to fit your business and then send a private message to any fan page you are interested in connecting with.
ASK FRIENDS TO SHARE YOUR POSTS
Ask a few of your friends if they wouldn't mind sharing your posts for a few weeks on their profile. All they have to do is click the share button.
Good luck! If you have any questions be sure to comment below.
I met Kathryn at a Business Women Connect event locally here in Naples. We exchanged business cards and she asked if I ever created a shopping cart website. I provided her with several clients websites and once she reviewed them we made an appointment to meet and discuss options on creating a one-of-a-kind website. I was excited to be able to work with Kathryn and help her with the layout and design of her website.
Here is Kathryn's story behind My Favorite Furr:
Years ago Kathryn Goerig-Eastlake owned a long-haired cat, named Sasha. She was most happy if she was on her lap. Sasha was so happy that she drooled all over her as she petted her. She made quite a mess, and Kathryn started thinking about what could she make to protect herself from her lap pets and their messy self?
Years passed, Kathryn is now a retired high school teacher enjoying sunny Florida life. But, after a few years, she found that retired life wasn't all that interesting and that she needed to use her creativity to solve that pet problem she had been thinking about for years. Eureka! She decided that she could design a grooming tool box, kneading pad, drool, hair and debris catcher in one grand product! She created . . .”Love Your Laptime TM”
Her mother's charitable attitude towards stray animals greatly influenced her, and now she wants to give back to the pet rescue organizations. A percentage of all her profits will be distributed to the Humane Society of the United States, Naples Humane Society, and other animal rescue shelters.
To learn more visit www.myfavoritefurr.com or www.loveyourlaptime.com
Have you ever been to a blog and wondered why so many people were leaving their link below a blog post? You just found something that bloggers call a Blog Hop. It's a group of bloggers that are viewing each others blogs on a particular subject like recipes or wordless wednesdays which is about a photo you share.
Some blogs have great directories listing all the fun blog hops you can participate in. Here is a list I thought would be helpful.
I had the pleasure of being interviewed by Dave Graveline of Into Tomorrow, the consumer electronics radio show. “Into Tomorrow with Dave Graveline” – on the air since 1996 – is a 3-hour radio program (as well as many ITTV Video Reports) covering the Latest in Consumer Electronics & Technology available today and … into tomorrow. The show airs on over 190 AM & FM radio stations around the U.S. and a plethora of other sources! Before the show, I was asked to fill out a guest registration form.
Here are the topics we covered:
Social Media Sites
Web Design Color
Question 1 :
How did you get involved with Social Media and Website Design?
What has been the latest buzz in Social Media that you have found important?
Do you blog? What is one of your favorite blog posts?
How do you track your online influence?
Listen to my radio segment here, I am toward the end of the program or download at Into Tomorrow, they also have a podcast on iTunes, Into Tomorrow with Dave Graveline and my segment is
IT 5-31-2103 hr1 - Into Tomorrow with Dave Graveline.
Watch Shelly Aristizabal and Stephanie from Business Women Connect, and Nicole Flothe from JENStar Media chat about how to make your photos ready to use online.
Nicole Flothe enjoys updating about what's happening on the internet and how to stay ahead of social media and web design.
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